Semrush

What it does

Semrush covers keyword research, site audits, backlinks and competitor analysis, and now tracks how brands appear inside AI answers. Export businesses live on search visibility — this is the standard toolkit.

Copilot distributes insights inside the workspace. Limited free tier; Pro tier for serious use.

Standout features

• Keyword and backlink databases
• AI visibility tracking
• Site audit with fixes prioritised
• Competitor gap analysis

Best for