HubSpot

What it does

HubSpot runs marketing, sales and service on one CRM, with AI (Breeze) drafting content, enriching contacts and powering support agents. Free CRM tier is genuinely usable for small teams.

Costs climb with contact volume and hubs — budget accordingly. The ecosystem and education are unmatched.

Standout features

• Free-forever CRM tier
• Breeze AI content and agents
• Email, ads and social in one place
• Deep analytics and attribution

Best for