Mailchimp

What it does

Mailchimp remains the default email platform for small business: templates, automation journeys, and AI that picks send times and drafts campaigns. Analytics tie email to revenue cleanly.

Pricing scales with contacts and features — watch the tiers. Free tier for lists under 500.

Standout features

• Journey automation builder
• AI send-time optimisation
• Content optimizer variants
• Integrations catalogue

Best for