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Cold email infrastructure: warm-up, sending limits and deliverability in one place.
Instantly handles the unglamorous half of outbound — domain warm-up, inbox rotation, sending limits and bounce monitoring — so a small team can send at volume without burning its main domain in the first week.
It sends; it does not decide who should receive what. List quality and the offer are still yours, and they matter more than the tool.
Main job: run cold email volume safely with warm-up, throttling and deliverability visibility.
Use it when you have a narrow, verified prospect list and need the sending infrastructure to stay out of spam folders.
Set up separate sending domains, warm them for two to three weeks, then start with a small daily cap and watch bounce and reply rates before raising it. Keep the primary company domain out of the rotation.
Watch out: a new domain blasting thousands of mails gets filtered within days, and lookalike domains damage the brand. Check unsubscribe and GDPR obligations for every market you mail into.