Adobe Firefly
Adobe's commercially safe image generator, trained on licensed content.
ImageAsset library turned AI suite — generation, video and Magnific upscaling.
Freepik layered a full AI suite over its stock library: image and video generation, an editor, and Magnific's upscaler bundled in. One subscription covers sourcing, generating and finishing assets.
For marketing teams producing regular content, the bundle value is strong. Free tier watermarks and limits generations; premium plans are the real product.