Seedance

What it does

Seedance generates video from text or a reference image, and its selling point is continuity: a character, product or camera move survives across several shots instead of resetting every generation. That is the difference between a clip and a sequence.

It is strongest on product and lifestyle footage — clean light, controlled motion, short beats. Long dialogue scenes and precise text inside the frame are still unreliable, and every model in this class struggles with hands.

Standout features

• Text-to-video and image-to-video
• Character and product consistency across shots
• Multi-shot sequence generation
• Available through partner platforms and API

Main job: Produce short product and lifestyle sequences that hold together across cuts.

Best for

Ad variants, product demos and social clips that need a consistent subject.

Getting started

Storyboard first: four stills, one per beat, then animate each. Keep shots under five seconds, keep the camera instruction explicit, and generate three takes per beat because selection is faster than re-prompting.

Watch out for

Watch out: rights and disclosure. Several platforms now require synthetic-media labels, and a generated face that resembles a real person is a legal problem regardless of intent. Keep the prompt and seed for every clip you publish.