Rows

What it does

Rows looks like a spreadsheet but treats integrations as first-class: pull Meta Ads, Google Analytics or a CRM straight into cells, then use AI functions to classify or summarise rows in bulk. It is the middle ground between Excel and a BI tool.

Formula compatibility is good but not total, so heavy Excel users will hit gaps. Sharing and embedding are the strong suit.

Standout features

• Native connectors for ads, analytics and CRM data
• AI functions that run across whole columns
• Shareable dashboards from sheet data
• Formula support familiar to Excel users
• Scheduled refresh of connected sources

Best for