Clay

What it does

Clay enriches company and contact data by cascading through 75+ data providers until the field fills — then its AI agent researches anything missing from the live web. Outbound lists get accurate fast.

It is the spreadsheet GTM teams actually enjoy. Free tier; credits scale with volume.

Standout features

• Waterfall enrichment across providers
• Claygent AI web researcher
• AI formulas over your columns
• Syncs to CRM and outreach tools

Best for